·        First and foremost, benefit the companion animals of KC

·        Base all strategic decisions on the No Kill Equation

·        Conduct ourselves in a professional and ethical manner

·        Respect, value, and nurture the relationships with our strategic partners and embrace the members of the community who share the vision of “a lifelong, caring home for every pet in KC”

·        Foster respect and understanding among the members of the animal welfare community

·        Believe that the synergy gained through cooperative effort is important to our success